We are Iris

A creative, strategy and technology company that uses the power of participation to move your business forward.

Proud to be Partners: Braze x Iris
Braze X Iris

Enabling Participation at Scale

Iris helps clients maximize productivity and ROI on their Braze and tech stack investments. Our team of certified Braze experts can refine your Braze implementation, increase efficiency, and drive custom retention. The result is transformational customer experiences that build engagement and true participation.

Our Differentiators

Why Iris?

We are marketers & technologists.

We bridge marketing and technology, translating needs between teams to ensure seamless collaboration and implementation.

We build composable stacks.

Your tech stack is key to your omni-channel marketing success. We help integrate multiple components the right way.

We think strategy-first.

A strategic partner with depth in data strategy & martech use cases can unlock the value of your investments.

We are nimble and effective.

We have the marketing and martech experience of large firms, but we are small enough to move quickly and give customers access to senior talent.

Our Offerings

Iris Accelerate: Ecosystem Enablers

Outcome: A composable stack that works better for your business.
Have I maximized my Braze implementation?
Braze Activation

Braze Activation

An actionable audit of your Braze setup to identify challenges and optimize platform potential. Receive actionable strategies on areas including taxonomy and tagging for long-term reporting success, channel activation, and template quick wins.

  • Taxonomy & tagging recommendations
  • Chanel activation review
  • Campaign optimization such as automation opportunities and AI usage
  • Template & content block best practices
  • QA & monitoring processes
  • Reporting automation and suggestions
Data Integration Use Case Consultation

Data Integration Use Case Consultation

Address data quality at the source to fully activate your data and leverage the complete set of Braze AI features. With outcome-based data use cases, we not only recommend data hygiene improvement opportunities but also advise on the optimal Braze connector and API configuration.

  • Outcome-based data use case development
  • Data audit and hygiene improvement services
  • Data taxonomy design and implementation
  • Braze user profile mgmt.
  • SDK best practices
Composable Architecture Integration Strategy

Composable Architecture Integration Strategy

As composable stacks gain traction across enterprises, the right tools are abundant, but getting the tools to talk to each other effectively remains a challenge. Iris helps marketers define marketing use cases that IT can understand and advise the right architecture to integrate customer’s composable stacks.

  • Use case led audit of client’s existing composable stack
  • Current vs proposed tech stack architecture
  • Technology integration consultation
  • Custom Braze configuration strategy for data distribution
Braze Activation

Braze Activation

An actionable audit of your Braze setup to identify challenges and optimize platform potential. Receive actionable strategies on areas including taxonomy and tagging for long-term reporting success, channel activation, and template quick wins.

  • Taxonomy & tagging recommendations
  • Chanel activation review
  • Campaign optimization such as automation opportunities and AI usage
  • Template & content block best practices
  • QA & monitoring processes
  • Reporting automation and suggestions
Data Integration Use Case Consultation

Data Integration Use Case Consultation

Address data quality at the source to fully activate your data and leverage the complete set of Braze AI features. With outcome-based data use cases, we not only recommend data hygiene improvement opportunities but also advise on the optimal Braze connector and API configuration.

  • Outcome-based data use case development
  • Data audit and hygiene improvement services
  • Data taxonomy design and implementation
  • Braze user profile mgmt.
  • SDK best practices
Composable Architecture Integration Strategy

Composable Architecture Integration Strategy

As composable stacks gain traction across enterprises, the right tools are abundant, but getting the tools to talk to each other effectively remains a challenge. Iris helps marketers define marketing use cases that IT can understand and advise the right architecture to integrate customer’s composable stacks.

  • Use case led audit of client’s existing composable stack
  • Current vs proposed tech stack architecture
  • Technology integration consultation
  • Custom Braze configuration strategy for data distribution
Our Offerings

Iris Accelerate: Quick Launch Campaigns

Outcome: Accelerated time to market with a suite of customizable campaign tools.
How do I use Braze more efficiently & effectively?
Dynamic Templates & Modules

Dynamic Templates & Modules

A library of email templates with dynamic content blocks for personalization, ready to be customized for your brand.

  • Loyalty points progress module
  • Product recommendations module
  • Replenishment banner module
  • Live poll module
  • Custom personalization module (i.e. location-based, data-triggered, connected content)
Audience Specific Journeys

Audience Specific Journeys

A library of audience-based journey canvases designed to shorten the learning curve and speed up implementation time.

  • Onboarding canvas
  • Retention canvas
  • Re-engagement canvas
  • Winback canvas
  • Sunset canvas
Key Engagement Moment Canvases

Key Engagement Moment Canvases

A library of templated omni-channel message canvases for key engagement moments, customizable for the signature journey moments unique to your business.

  • Push primer canvas
  • First purchase canvas
  • Cross-channel sign up canvas
  • App Rating canvas
  • Birthday or Anniversary
Dynamic Templates & Modules

Dynamic Templates & Modules

A library of email templates with dynamic content blocks for personalization, ready to be customized for your brand.

  • Loyalty points progress module
  • Product recommendations module
  • Replenishment banner module
  • Live poll module
  • Custom personalization module (i.e. location-based, data-triggered, connected content)
Audience Specific Journeys

Audience Specific Journeys

A library of audience-based journey canvases designed to shorten the learning curve and speed up implementation time.

  • Onboarding canvas
  • Retention canvas
  • Re-engagement canvas
  • Winback canvas
  • Sunset canvas
Key Engagement Moment Canvases

Key Engagement Moment Canvases

A library of templated omni-channel message canvases for key engagement moments, customizable for the signature journey moments unique to your business.

  • Push primer canvas
  • First purchase canvas
  • Cross-channel sign up canvas
  • App Rating canvas
  • Birthday or Anniversary
Our Offerings

Iris Partnership: Loyalty Strategy, Experimentation, and ROI Analysis 

Outcome: Incremental lift in marketing ROI.
How do I super charge my omni-channel campaigns to drive customer retention?
Loyalty & Rewards Strategy

Loyalty & Rewards Strategy

Boost customer loyalty with our tailored CRM strategy. We craft compelling value propositions, value-based segmentation, and rewards programs, optimizing journeys from onboarding to winbacks to maximize customer lifetime value.

  • Value proposition design
  • High value action define
  • Segmentation and campaign personalization
  • Evergreen journey strategy: onboarding, retention, re-engagement, winback, and sunset
  • Rewards & redemption
Campaign Test & Learn

Campaign Test & Learn

Implement and optimize omnichannel Braze campaigns with ongoing test & learn. The experimentation program is designed to identify the most effective messaging, creative, and journey path for your target audiences.";

  • Canvas implementation & optimization
  • Milestone program
  • Abandonment retargeting
  • B2B lead nurturing
  • And more...
ROI Analysis

ROI Analysis

Project and measure marketing ROI driven by Braze utilization to build a compelling business case for martech adoption.

  • Projecting ROI through operation efficiency and campaign effectiveness driven by Braze activation
  • Ongoing performance lift and ROI analysis
Loyalty & Rewards Strategy

Loyalty & Rewards Strategy

Boost customer loyalty with our tailored CRM strategy. We craft compelling value propositions, value-based segmentation, and rewards programs, optimizing journeys from onboarding to winbacks to maximize customer lifetime value.

  • Value proposition design
  • High value action define
  • Segmentation and campaign personalization
  • Evergreen journey strategy: onboarding, retention, re-engagement, winback, and sunset
  • Rewards & redemption
Campaign Test & Learn

Campaign Test & Learn

Implement and optimize omnichannel Braze campaigns with ongoing test & learn. The experimentation program is designed to identify the most effective messaging, creative, and journey path for your target audiences.";

  • Canvas implementation & optimization
  • Milestone program
  • Abandonment retargeting
  • B2B lead nurturing
  • And more...
ROI Analysis

ROI Analysis

Project and measure marketing ROI driven by Braze utilization to build a compelling business case for martech adoption.

  • Projecting ROI through operation efficiency and campaign effectiveness driven by Braze activation
  • Ongoing performance lift and ROI analysis
Our Work with Braze

Proven strategies, tangible results

Iris CRM Reel

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