Cheat Sheet:
A Marketer’s Data Dictionary

Cheat Sheet: A Marketer’s Data Dictionary is your go-to guide for navigating the world of marketing data with confidence. This resource simplifies the most impactful marketing metrics, helping you make informed decisions without the jargon overload. Here’s how this cheat sheet can help you:

  • Understand the essentials: This resource provides a concise explanation of key metrics like CTOR and MQL.
  • Identify opportunities for growth: Uncover gaps in your current strategy. Are you measuring metrics like lifetime value and leveraging predictive analytics?
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Dictionary Categories

Acronyms Ad Performance Analytics Attribution Audience Consumer Conversion CRM Data Engagement SEO Site Social

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Dan Lescarbeau
Dan Lescarbeau
VP of Growth
dan.lescarbeau@iris-worldwide.com Connect
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